Steve Goodier - Dare to Believe

A veterinarian prescribed three huge pills to be given to a sick mule. “How do I get him to take the pills?” the farmer asked.

“It’s quite simple,” replied the vet. “Just insert the pill into a pipe. Put the pipe in the mule’s mouth and blow on the other end. He will swallow the pill without realizing it.”

The next day the farmer returned, looking sickly. “You look awful!” said the doctor. “What happened?” The farmer explained, “He blew first.”

It occurs to me that some people will swallow anything! Maybe not literally, but it seems that some people are ready to believe in any new “get-rich” scheme; to follow any new fad; to swallow any fantastic story! Read more

The Seller’s Creed

You can listen to an audio version of The Seller’s Creed and download a beautiful PDF at the bottom of this post.

I will not make sales. I will make Customers.

I will target the heart of my Customer. Never their wallet.

My Customer is the lifeblood of my business.

Though I may sell my Customers what they want, I will deliver what they need and make their lives better.

Courtesy and Service are cornerstones of my relationship with my Customer.

I will view complaints as opportunities . . . opportunities to create lifelong Customers. Read more