The Genius Code: How One Step Creates Everything

You may think that passionate, successful people shot up as an arrow one day — knowing exactly what they wanted to do. They drew up the perfect business plan on crisp white paper, not a grape jelly stain in sight. Got it done. They’re lying on a beach right now–near a bonfire of self-help books.

Except that’s not the way brilliance rolls.

If you talk to actual successful, inspired people they tell you, “I had no idea what I was doing.” And then they share the same ramshackle story every time. One thing led to another and another. “I fell into it.” “I stumbled into it.” “It was grace, man.” You almost get the image of them flopping around and falling into great big barrels of honey and investment portfolios. You might just think they were all lucky bozos. But there is a technology to every one of these stories that you can use. It’s the arc of their magic, or the genius code, if you will. It’s this. They took one step in the direction of their hunch or desire. That’s it.

In my career, people have thought I must be a marketing genius or opportunity magnet. But I’d say that what passes as “genius,” is really me following a sacred whisper inside. My tiniest gestures net results that others spend years and wads of money to make happen. I’m a believer in following that inner voice, the wispiest silver thread, and allowing the Mistress of Tapestry to weave together the Big Picture and the flying carpet. Read more