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Interview with the Success Doctor

March 11, 2010 by admin  
Filed under Financial Success

The following interview is an excerpt from the 2002 top-selling eBook, Success: A Spiritual Matter, compiled by 10 Million Clicks For Peace co-founder, Rick Beneteau.

Your History

Many of our values come directly from our childhood and upbringing. What are the most important values you feel you still carry today from your parents and other family members, friends, teachers etc.?

Many of the “values” we’re self-taught. You see, I’m a perpetual student. And I have been BECAUSE of my upbringing, which was not a perfect one. Scarred from an abusive father, it pushed me to learn and learn and learn. I finally came to the realization that my upbringing was the most beautiful, powerful and rewarding lesson I have ever been given — it made me what I am today.

In order for me to fight early bouts of depression and fear, which were incredibly devastating for me, I became a student … I listened and read from the masters: from spiritual leaders to modern-day philosophers. I read the Bhagivad Gita, the Bible, the Torah, the Qu’ran, the Dhammapada (Buddha), the Tao, you name it.

I also became engrossed with works from Wayne Dyer, Jim Rohn, Henry David Thoreau, Tony Robbins, Marsha Sinetar, Joseph Campbell, Dr. Maxwell Maltz, Florence Scovel Shinn, Rene Descartes, Jean-Paul Sartre, Louise Hay, Stuart Wilde … You name it, I read it.

Let me back up a little, so you may understand what I mean …

I was emotionally and physically abused by an alcoholic father. Today, he is institutionalized, suffering from a mental illness called “Korsakov’s Disease,” which resulted from years of alcohol abuse.

You see, I entered this world with a physical disability. And my father, being a perfectionist, regarded me as a “failure.” This is when he started to drink heavily. I believe it’s because he couldn’t accept the fact that he “failed,” in other words.

I was a big baby — born at over 11 pounds. And my mother is a petite woman, measuring no more than four and a half feet tall! So, being such a big baby inside her tiny womb, my legs and feet grew crookedly. I had to wear special crutches until the age of three.

Over the years, my father called me “stupid.” I was told that I would never amount to much. I was a “failure.” And as a result, I became a recluse. Agoraphobic-like. I just hated being around other people because I feared rejection immensely.

Consequently, I practically lived inside my bedroom most of my childhood. And it lasted pretty much the remainder of my teenage years.

But deep down, I wanted to prove my father wrong. I wanted to succeed in order to show him that I am someone, that I’m not a failure.

How does one fight the fear of being with people let alone the fear of rejection? As Henry David Thoreau said, “Do what you fear and the death of that fear is certain.”

So, I decided to dive into the world of sales in order to fight my fears head-on. In my mind, I had no other choice.

Well, commissions were my only source of income. And since I wasn’t successful, I fell deeply into debt in order to survive. Eventually, I declared bankruptcy at the still young age of 21.

It took me another four years before I became a top producing salesperson in a Fortune 500 company. Since I hated prospecting (and still do, in fact), I developed more effective strategies that caused high quality prospects to come to me instead of the other way around. I no longer had to prospect. I no longer had to be rejected. I no longer had to force myself to be with other people (unless they wanted to be with me). And over the years, I started teaching my techniques. I became a marketing consultant.

For the rest of my values, I guess most of them stem from my grandparents. Because of my parents’ situation and my father’s distaste for his own son, I grew up with my grandparents pretty much throughout my early childhood. My grandfather was a hard worker, which became an endearing value for me. More important than that, he loved what he did. In fact, he told me something that I keep remembering (and falling back on), even to this day:

A buzzy bee
is hard to see,
It teaches us all,
great or small,
We have a job to do

I was about nine years old when he told me that. And it still rings true to this day.

Bottom-line, he inculcated in my psyche the idea that one should do what one loves. That’s the ultimate rule of life, I believe. There’s no other rule any greater than that, since everything else falls naturally once that “primary directive,” if you will, is followed. When you do what you love, everything else seems trivial. Challenges, hard work, problems, even people.

Jim Rohn said: “Turn your vocation into a vacation.”

I even tell my students to follow their hearts, their desires or their passions, even when this process could mean that they feel they must change their academic majors. (I’m sure my superiors at the college are not happy when I do that because some students may leave the marketing program altogether, but I believe in it so strongly that I feel my students are much better off – and they can become much better students, too, in whatever field they choose — if they follow their hearts and not their minds, their families’ wishes or their wallets.)

As Confucius once said in 500 B.C.E., “Do what you love and you’ll never have to work a day in your life.” Marsha Sinetar, author of “True Wealth,” once said, “Do what you love and the money will follow.”

One of my favorite contemporary philosophers is Joseph Campbell. A mythologist, Joseph professed that number one rule, which pervades all cultures and religions …

“Follow your bliss.”

Do what you love or love what you do. That rule is the basis of any religion or social belief system. (Or it should be, anyway.)

When you do what you love, everything else becomes so clear. And every problem or challenge you encounter seems so trite. It also makes everything else so much easier: from living and working, to accepting yourself (and others) and achieving true inner peace.

I mean, if you do what you love or love what you do, you’ll do it with so much passion and zest that everything else follows. Money becomes a byproduct. A thriving business becomes a byproduct. A
life filled with peace and joy becomes a byproduct. Happiness and finding that “one true love” also become byproducts.

Speaking of business, when you love what you do you deliver superb customer service because you want your clients to feel the same passion you do. You fall in love with your business and your product, and as a result you automatically transfer that passion into other people, creating a much greater sense of credibility, trust and believability — from vendors to clients.

In my marketing seminars, I talk about this “rule” by saying that it is the greatest marketing secret of all. If people follow that rule, marketing becomes natural. In fact, the more you love what you do, the less you need to promote your business — it emanates from everything you do. You become a marketer by extension, not by position. That’s why, in those seminars, I often add:

Do what you love and the business will follow.”

I know that personally, in my life, since I’ve never made so much money and had so much fun since I followed that number one rule. I’ve got enough clients to feed me for a lifetime. It’s so true.

Did these come from your socio-economic status, your home life, spiritual and/or religious experiences? If so, please describe.

I think I was pretty clear on that one, earlier.

Exactly how did you get started in your business or career? What prompted or pushed you to be attracted to your field?

As stated earlier, I became a sales rep in order to fight my overwhelming fear of rejection — it certainly wasn’t for the money or because of career advancement. It was simply to prove my father wrong.

But I hated rejection so much that I found ways to pre-qualify my prospects and get them to come to me, not the other way around. Seeing how successful I was, my techniques became an object sought after by coworkers, colleagues, employers and now clients. One thing led to another until it grew into the speaking and marketing consulting career that I work in and enjoy today.

I realized that you have to market in such a way that causes the right kinds of people to come to you. Too many marketers suffer from the “build-it-and-they-will-come” syndrome. That’s even more true on the web. Many rely on mere search engines for producing their traffic. That’s not good.

Instead, you can become a magnet and attract qualified traffic to your website by using the same techniques I teach today. That’s why my consulting career later spilled onto the web … It was a natural extension, I guess.

Today, as a speaker, copywriter and consultant, I give seminars on marketing, copywriting and sales training (and now Internet marketing) all over Canada and the U.S. (and still do). Bottom-line, all of my talks are somehow based on my unique set of experiences. Call it the “school of hard marketing knocks.”

What do you feel is your major accomplishment in business (list a few if you wish)? Did you have set-backs that were an influence on where you are today?

Writing four books. And being published and recognized as an expert in my field. For example, in the last five years I’ve written hundreds of articles that have been published in over 500 publications, and appeared on numerous TV talk shows and radio programs all over Canada, U.S., Europe and Australia.

But the better “rush” I get is when clients and followers email me or call me to thank me for how much I’ve helped them improve their lives, their businesses and their families through my works.

As for setbacks, I guess you can say that my bouts of depression, my fears, as well as the abuse I suffered and the bankruptcies in my early career, were somewhat setbacks. But in reality, they’re not. Like the saying goes, “It’s not how hard you fall, it’s how high you bounce back.” And I certainly bounced back!

In other words, these so-called “setbacks” were springboards, you can say, that launched my career. They were the best things that could ever happen to me. Without them, I wouldn’t be here, today, conducting this interview with you. Don’t you agree?

Your Influences

Who has been the most influential person in your life – and why? These could be family members, friends, teachers, business associates, spiritual leaders, business leaders, authors, speakers etc. If you have more than one, please tell us about the MOST important ones who were instrumental in helping you arrive at where you are today.

Jim Rohn. Bar none. He’s the one who inspired me so much. He transmitted all that ever wanted to be, do or say throughout the rough patches in my career. He’s the one I owe so much to. But if you want something a little more concrete, here’s one of my favorite quotes from Jim — my favorite quote of all time. It’s been hanging on my wall, in front of me (above my desk), for over ten years now. It goes something like this:

“There are some things in life that you don’t have to know how it works. The main thing is that it works. While some are studying the roots, others are picking the fruits. Success just depends on which end of this you want to be.”

I say that because, early in my career, I was desperate for a way to overcome my fears and reach success. As a result, I analyzed everything. I dissected everything. I questioned everything … from my life and business, to my setbacks and failures. I kept looking at everything I did (and did badly), and dwelled on it.

Of course, being analytical is not a bad thing — but there is such a thing as “paralysis by analysis.” I wasn’t going anywhere fast. And that quote “woke me up,” I guess you can say.

What books or resources have been especially influential in your life?There are three of them.

The first is from Jim Rohn, “The Power of Ambition.” I think it’s available at The second one is from Dr. Wayne Dyer, “Your Sacred Self” (a fantastic follow-up to another great book, “Pulling Your Own Strings), which is available at And the third one, my favorite, is from Joseph Campbell, “A Joseph Campbell Companion: Reflections on the Art of Living,” which is available at

Courage and Fear

How much courage has it taken to pursue your goals?

Lots. Mark Twain said it best: “True courage is not the absence of fear, it is the mastery of fear.” I mean, I certainly wasn’t brave when I tried to fight my fear of rejection. But my courage stemmed from a lifelong, deeply-felt need to overcome my fear, to show the world that I am a success and to prove my father wrong.

I think that courage is the basis of success, because the pursuit of any goal requires a good dose of courage. You don’t need to reach your goals. You need to try … And try again.

For example, many “coaches” of our time say refer to what Yoda said in “Star Wars” to Luke Skywalker: “Do, or do not — there is no try.” The moral to that saying is not the fact that you shouldn’t try. It’s the fact that you should keep trying until you finally “do.” And I believe that courage is an underlying requirement for “doing,” for achieving any goal. There’s an old Spanish proverb. It goes:

“I fear not the man who tried and failed but the man who never tried at all.”

Courage doesn’t come easily, either. But when you can look upon the dark corners of your life, and rather than wallowing on them, you can use them as tools to propel you in the direction of your own choosing. Courage then becomes an extension of your life. In fact, over time you don’t become fearless. You become courageous. You become “en-couraged.” That was certainly the case with me.

What role to you feel fear might play as an obstacle to personal and financial success, if any?

It meant everything. EVERYTHING. Fear is like “success gasoline.” Fear is what helped me to become what I am today. Without it, who knows where I would be!

As a matter of fact, if I didn’t have any fear, then I would probably have become what my father told me all these years: a “failure.” Why? Because I wouldn’t have feared — and without fear I would have accepted what life gave me, thus fulfilling my father’s prophecy. That wasn’t acceptable to me.

You know, it’s like the story of the two twin sons of an alcoholic father who, years after they left the homestead, were interviewed. One was an alcoholic, the other one was a successful businessperson. To the question, “Why are you an alcoholic (or a success)?” they both gave the same answer, “I had no choice, look at my father!” The first one was definitely fearless. But the second one was courageous — he feared becoming like his father.

Fear is the foundation upon which we succeed in life, because we need to take risks. Jim Rohn once said: “You don’t know how far you can go unless you risk going too far.”

So, I say accept fear. Embrace fear. Love fear. Bottom-line, look at fear as fuel.

Has fear ever been responsible for something great “not happening” in your life?

Not at all. If I didn’t do it because of any fear, then it wasn’t worth calling it “great” in the first place. In other words, it wasn’t important — for if it was, I would have at least tried to master my fear. I mean, everything happens for a reason. So, if I failed to become someone other than who I am right now, or if I failed to achieve or acquire something that I have not achieved or acquired to this day, then it wasn’t meant to be. It wasn’t “great.” It wasn’t worth it.I tend to look only at what I did achieve and not what I missed. If there’s something I really want, and am fearful for any reason, then I work hard at overcoming it. And if it’s really “great,” I will succeed. Otherwise, forget it.

For example, there’s a small quote that hangs on my bookshelf. And it says, “Some people only dream of success, others wake up and work hard at it.” To me, that’s greatness.

There’s only one piece of advice I can really give. It’s something I’ve been doing for a long time and it helped me tremendously. I even tell my students — particularly those who feel they are not going anywhere in school or academically – to use this technique in order to find out what they really want in life. It’s also an effective tool to overcome your fears. Based on my personal set of beliefs and experiences, it is the one tool that will lead anyone to true, abundant wealth and success.

It’s something I’ve learned from Jim Rohn over 15 years ago, and I’ve been using it ever since. The path to true success and an abundance of personal greatness can often be found through the use of a personal “success” journal. Keeping a personal journal can be immensely rewarding and powerful. Never discount it.

Remember that you will never be as successful as you will be to your own self, and the journal can enlighten you in more ways in this area than you would have ever thought possible. William Shakespeare wrote in Hamlet, “This above all: To thine own self be true, and it must follow as the night the day, thou canst then be false to any man.” You may think you know yourself well but this is rarely if ever true. You only know yourself to the degree to which you learn about yourself. A journal can positively and profoundly impact this important learning process.

Many great successful men and women have kept personal journals.

As a young salesman, the one thing that kept me hanging on was through writing and reviewing entries in my personal journal. Knowing how far I’ve grown was the fuel that helped me grow further.

My journals contain thoughts, feelings, inspirational messages and all sorts of information about me as well as about the people around me. You can use a hard-bound, physical journal (one with gold trim, like what Jim Rohn uses), or simply a plain text editor on your computer — it really doesn’t matter.

But use it to reflect on, develop and prioritize your personal set of values, goals and, most importantly, learning experiences. You can use your journal to help associate feelings to thoughts and thoughts to feelings.

And above all, a journal can help you to discover the motives that motivate you. Your journal is like your personal bible, for it contains the commandments and the prophecies you want your life to take, respect and adhere to. In other words, make your journal your “personal gospel.”

I often advise people on using a journal for integrating what I call the “best-better” system. Specifically, look at what is the best thing you can pull from or liked about any given situation in your life, particularly the difficult ones, and then look at how you would do better next time or how you can better yourself from the experience. Don’t write what you hate about an event or how terrible you were in dealing with it. And don’t justify it by saying, “I have to know what I did wrong so I won’t do it again.”

Finding out what’s wrong about a situation is in fact reinforcing it in the mind. You become what you focus on. You reap what you sow. Therefore, instead of what you did wrong, write down what is the best thing you can pull from what happened or what you liked best about your experience. And look at what will make things better or how you would handle the situation better next time.

Understand that you must first work on your strong points instead of your weak points. People often work on their deficiencies and, as a result, unconsciously lower their self-esteem. (That’s what I did at the beginning, which is why I often refer to Jim Rohn’s quote about “studying the roots versus picking the fruits.”)

However, if they had focused on their strengths from the onset, many of their weaknesses would have been self-corrected in the process.

So, using a journal can help build your strengths, which in turn will increase your self-esteem. And that, in turn, is the key to understanding your weaknesses and how to correct them.

Your Present and Future

What are your current projects and what do you hope to accomplish with them?

Quite frankly, while I may have several projects on the go (I’m writing two new books, developing a new business and planning on touring Europe as a speaker), I don’t really care. Again, I love what I do tremendously. That’s all I want. I’m having so much fun. And to me, this is what life and success are all about.

Wherever this journey takes me, I will follow. As long as I love what I do or do what I love, I am truly successful, no matter if I actually do accomplish anything — because success is not an end-result, it’s the journey.

Bob Dylan said it best: “What’s true success? When you wake up in the morning and go to bed at night, and in between you did what you wanted to do.”

What specific plans do you have for the future?

I answered that already, I think.

Spirituality in Your Business

In your opinion, is there a difference between religion and spirituality?

Ah, well, I can discourse on this for ages. But here’s what I think. One thing illuminated me many years ago. Sales trainer Brian Tracy once said that (and I’m paraphrasing since I can’t recall the exact quote), “Faith is belief in God while religion is people’s attempt to connect with God.” Wayne Dyer noted the same thing. More specifically, he said: “Religion is an attempt to reach God while faith is KNOWING God.”

I’m not condoning or condemning religion, here. And I’m certainly not proselytizing for any one specific religion, either. I think religion is important for those people who feel it’s important, and I strongly encourage it. Religion is a great way to commune with other people, since we are all ONE, or as Wayne Dyer once said, “Uni-verse, or one song.”

In fact, that’s what the word “church” means. It stems from the middle English “chirche,” which itself stems from medieval Greek “kurikon,” which means “group” or “community” in the “Lord’s (house).”

So, all I can say is you should know the difference. Believe in yourself, since you are a creation of God. If you believe in yourself, you also believe in God — even if you’re an atheist. And spirituality, or faith, is knowing that what’s inside of you is bigger and better than what or who you are.

If you ever feel down, depressed or demoralized, or if you feel you’re a failure or that you’ll never amount to much (like I did, for example), realize that you are bigger than that, that you are much better than that, that you can be greater than that. I mean, you can call it God, spirit, soul, potential, karma, intuition, consciousness or whatever. But whatever you call it, it’s within you. It’s within all of us. And it connects us all.

Once I personally realized this important lesson, I then became truly “successful.”

Let me explain.

I’m often asked, “What’s true success?” Since time immemorial, success has been long equated with efficient, results-oriented, goal-achieving people. But the problem is the fact that this “type-A success” can become more frustrating and self-effacing than it is actually gratifying.

Without a doubt, these types of successes in some areas seem to parallel failures in others. For example, one can be successful in business while at the same time fail with one’s marriage, relationships, children, health (either mental or physical), or, paradoxically, even money. In fact, time management or stress management are now becoming but worn-out cultural cliches.

Albeit less tragic but worse, many successful people never seem to enjoy that for which they so desperately searched or wonder why they are still unhappy once they’ve accomplished their goals.

They’ve “climbed the ladder of success and get to the top rung,” as Lao-Tzu once said, “only to discover that their ladder has been leaning against the wrong wall.” Ironically, outer success can indeed be a catalyst for creating a lot of inner turmoil.

But to me, true, fulfilling, authentic success is not about doing more, being more or getting more.

Yet today, most people measure success that way. They measure success according to some external
criterion or equate it with the level of one’s prosperousness or productiveness. But in doing so, however, these people are merely — and literally — scratching the surface.

These external symbols of success are in and of themselves sheer opinions. An expensive sports car is just a vehicle. A gold watch is just a timepiece. The vice-presidency of a large corporation is just a title. A fat bank account is just a bunch of numbers. And a goal achieved is but a moment in eternity. All of these things do not constitute true success.

A symbol doesn’t have any value in itself except for the value that it has been given. It doesn’t have any intrinsic worth — you must give it value. And that value comes from within, not without.

In other words, a symbol is oftentimes infallibly tied to not only how one feels about it but also how one wants others to feel about him or her as well. And the feeling that there is a lack of anything stems from the feeling that our value is lesser than the value we attribute to this external “thing.”

If you assign your own inner value to something outside of you, you are giving away something that can’t be given away in the first place. By doing so you will always feel compelled to constantly replenish it. (This is what Dr. Wayne Dyer calls “the psychology of more,” as in “I want more money, more cars, more titles, etc”). You are unique and special, and worth much more than all the external symbols of success combined.

Your inner value, your spiritual nature, is your successfulness. True success is none other than the ability you have to tap into that “You” within. Nothing more, nothing less. While success is made up of things, true success, or “successfulness,” is measured by how successful you are inwardly rather than how successful you are outwardly. It is spiritual success. It is an everlasting success. And it is available to you right where you are now.

Look at it this way. External success occurs after a certain event, but true success is infinite and ongoing. Once you think that you’ve achieved all that you can, have you really reached your full potential? Of course not. I mean, you’re not dead yet!

As long as you live, you can never fully achieve that which is infinitely possible. And your spiritual nature is indeed an “infinite possibility.” Your successfulness is and will always be greater than what you can ever possibly conceive.

Look at the word “potential” for a moment. The word “potential” implies that which is not yet attained. So, as long as you have a potential — which you always do, of course, since your spirit is infinite — you will never be able to fully achieve this infiniteness that you are in reality.

You can never measure the measureless nor can you add form to the formless. It is impossible. Your success is some physical thing. It’s the process of progressively tapping into your innermost being, of gradually translating your potential into reality. So, true success doesn’t come from something outside of you but from connecting with your intrinsic value. It’s your “invaluableness.” In other words, when you trust in your highest nature (and this, whether you achieve something or not, and whether you believe in God or not), you are living on, and guided by, an inner purpose.

You are successful right now. You are a success because you will always be a “You Potentiality,” a success waiting to emerge. While you can surely observe the physical “You,” you can’t see, hear, touch, taste, feel, or smell a “potential,” can you?

Your successfulness is the highest that’s within you. You don’t have to search for it or wait for it to happen. In fact, there’s and old Hindu story that I love. It says that, shortly after the creation of mankind, the gods were debating on where to hide man’s divine essence. They did so in order to prevent him from ever discovering who he really is.

So, one day the deities conferred with Brahma, the godhead, and said, “We should hide it at the peak of the highest mountains.” “No,” Brahma answered, “for man will surely go there and find it.” “Then, let’s hide it deep inside the darkest forests or the lowest depths of the ocean,” another suggested. “Certainly man will never go there!” “No,” Brahma retorted, “man will eventually find it there also.” Perplexed, the gods asked, “Where, then?” After a short pause, Brahma replied, “We shall hide it where he will never think of looking for it … Deep within his own self.”

Do you bring spiritual principles to your day-to-day business? If so, specifically how do you do this? Please cite general things such as a mission statement or overall guiding principles, as well as specific examples of these, i.e., customer policy and customer service in action.

I often tell people that they should never set goals. Goals, in and of themselves, are very misleading. Instead, I tell people that they should set guides — i.e., value-based goals, or goals buttressed by inner values. (I prefer to call them “guides” than “goals” for that reason, because they are not end-results.)

For example, when we set goals, we set our minds on external symbols. But it’s not really the symbols we want, it’s what those symbols mean, or in essence what we feel when we acquire those symbols. In other words, it’s not money, titles, possessions and so on but their essence that people often seek (e.g., happiness, peace of mind, security and a sense of fulfillment). That’s what we should set — guides, not goals. Instead of “I want to earn a million dollars this year,” set, “I want to be financially independent” or “I want to feel secure and peaceful.”

For example, it’s not the latest fashion that one seeks but the prestige and self-confidence it brings. It’s not the sports car but the thrill of driving or owning one it gives. It’s not the money but the security and independence it provides. So, clothes, cars and money are symbols because they merely represent what we want to feel deep down, not what we want to physically acquire.

For instance, is happiness this thing far out there that dangles in front of you like an elusive carrot? Is your thinking such that happiness is attained only after you’ve reached a certain goal, such as after you’ve won the lottery? Obviously, if success is the reason for your happiness and not the other way around, then you need to shift your thinking.

Your goals usually represent an inner yearning for happiness right now and not at some point in the future. By expressing your needs through your goals, you are in fact ignoring that which you already have. You see, a fulfilled goal will never give you a sense of fulfillment. A goal is but a tool to help remind you of something you already are right now — particularly during the process or reaching for your goals and not after the end-result.

Has there ever been a time when you felt that your own failure to use spiritual principles may have caused you unnecessary challenges? If so, please give us as much detail as you are comfortable with.

YES! You see, a guide guides you. A goal is just an end-result. So, if you’re off-course, those guides will tell you along the way. They provide feedback along your journey with which you can take course corrections, in other words. Now, I’m not saying that goals and the trappings of success are dishonorable or wrong. Far from it. It’s your feelings about or your attachment to them that are wrong. In fact, in Buddhism, they say that the cause of all suffering is attachment. But the path to true success is an inward one — it’s detachment (or the freedom from attachment).

What’s wrong isn’t that which you want. What’s wrong is to turn your “wants” into “needs,” or to let your “cravings” become your “crutches.” And goals, for many, become crutches, since they feel they are not happy unless they’ve achieved them. And the problem is, if they don’t, it leads to feelings of failure, insecurity, low self-esteem, etc. A vicious, ceaseless cycle.

That’s what happened to me — when I wasn’t reaching my goals, I felt discouraged, despondent and dejected. That lowered my self-esteem, which eventually pushed me away from my goals in the first place. So, instead of setting goals, I set guides first and follow those as much as I can. If at any point I’m steering away from my goals, then I know it’s not my fault or the fact that my goals seem too lofty, but because I failed to follow my guides.

I set guides first, and then I set goals as potential end-results of following those inner guides, which are my values, my personal set of priorities. When I do, I’m truly happy and successful, not because I’ve achieved a goal or not, but because throughout the process I followed my guides — call it my conscience, intuition, soul, spirit, God or whatever. To me, that’s spirituality.

If you could give other business owners one key piece of advice, on the subject of bringing spirituality into their business, exactly what would it be?I think I elaborated on that enough already, but here are three simple things:

1) Follow your bliss.
2) Start your journal.
3) Set your guides.

Your Turn:-)

What are three things you know now that you most wish you had known earlier?

Why? Why wouldn’t I think that? I mean, if I wish I’ve known anything earlier, I wouldn’t have known that unless I went through what I went through! So, there are no regrets. It’s not what you did or knew, that counts. It’s what you are right now.What is the single most important thing you’d like to share with our readers that we haven’t yet discussed?Believe in yourself. And do what you love. That’s all.Closing Question:Even though the tragic events of September 11 are still very recent, do you feel they have (or should) changed the way we conduct both our personal and business lives?Absolutely not. Everything happens for a reason. Now, I certainly don’t want to lessen the tragedy of September 11. What happened was horrible and repugnant.

But what can we learn from this? What can we do from this? Where can we go from here? How can we use this tragic event and turn it into a springboard that will lead to miracles and blessings in our lives. It has happened already.

I mean, September 11 brought the U.S. and the world (as a whole) much closer together — and closer than ever before. The fact is, we are all one. One song. A “uni-verse.” When we are in business, we are dealing with our own selves.

September 11 probably taught us more about the value of other people and doing business with each other, since we’ve learned to love, respect and serve each other, as much as we love, respect and serve our customers. This is what being in business is all about! Think about it.

Michel Fortin

Copyright © Rick Beneteau. All rights reserved.

Michel Fortin is a copywriter, author and consultant dedicated to turning businesses into powerful magnets. His specialties are long copy, email and web sales letters. Get a FREE copy of his ebook and subscribe to his FREE monthly email newsletter, “The Profit Pill,” by visiting right now!

Julian Kalmar and Rick Beneteau want to know if you've got what it takes to step up and be a leader in the new world transformation. CLICK HERE to find out.

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